The Titan Company Limited (Titan) Journey began with small but confident steps in 1984 as a joint venture between the TATA Group and Tamil Nadu Industrial Development Corporation (TIDCO). Started with an objective to create a Titan watch for everyone has now grown to be the fifth largest integrated watch manufacturer in the world which was only the beginning of a success story.
Titan has expanded into under-penetrated markets and created lifestyle brands across different product categories. Titan is widely known for transforming the watch and jewellery industry in India and for shaping India's retail market by pioneering experiential retail. The name Titan today evokes superior craftsmanship, innovative technology and trustworthy product quality. Pioneering innovation, international design ethos, customer-oriented values and top-notch service have always formed the cornerstones for brand Titan.
They are customer centric and believe customers take precedence over all else, always. Titanians are at the heart of the brand’s success and that is why their dreams and aspirations are at the forefront of the brand policy. Driven by innovation and creativity, they focus on smarter approaches and newer technologies. In all their pursuits, Titan ceaselessly strive for excellence. They ensure that a part of their resources is invested in environment and community betterment.
Titan strives to promote styles that are at par with the international standards. They bring together high-quality materials and innovative technologies to give products that are unique and exceptional. A testimony to this notion stands in the fact that Nebula watches come with a lifetime warranty while Titan Eyeplus offers free insurance for prescriptions spectacles. This only speaks volumes about the commitment towards the customers to provide the best services and experience.Passion for the highest standards in jewellery making and design provided an impetus for Tanishq, one of India’s most trusted brands, to introduce innovations like Karatmeter which helps consumers check the purity of gold and discern the quality of the jewellery.
Along with conquering the watch market, Titan made it’s entry to the glittering side. Expanding to jewellery in 1993, the brand Tanishq was launched in 1996 and a decade later launched Goldplus - the standardized mass marketing of jewellery. This diversification was further followed by more ventures. Fastrack – the fun and youthful brand of watches and accessories, and accessories line in 2003; Precision Engineering in 2005, and the Titan Eyewear Division in 2007 - a project of prescription eyewear, complete with specialized outlets, catering to customers’ every need.
Titan is taking up this challenge and making it integral to its processes. Titan’s climate change policy works as a framework for change and ensures that the changes taking place are institutionalized and internalized. The policy addresses critical questions confronting the company’s businesses on the environmental front, such as carbon management strategy, and has helped formulate policies that can deal effectively with issues that impact climate change.
Over the years, there has been considerable progress in terms of developing abatement strategies, increasing awareness and determining best practices. From mitigation mechanisms to using efficient processes and innovative ideas to create sustainable products, Titan is committed to doing its bit for the environment.