Coined by Mr Xerxes Desai by marrying the words 'Tan' meaning body and 'Nishk' meaning a gold ornament, Tanishq is a name synonymous with superior craftsmanship, exclusive designs and superlative product quality. A journey that started with the launch of 18K gold watches studded with precious stones, Tanishq soon grew into a 22K gold jeweller who understood the evolving needs and desires of the Indian woman. A blend of traditional values coupled with a modern outlook made us India’s first and largest jewellery retail store chain and allows us to maintain our position as the top Indian jewellery brand.

At Tanishq, jewellery is not a product, but rather, a manifestation of artistry and this is why they are a brand that has the distinct honour of being coveted by Indian women. Quality is the crown jewel at Tanishq.

From the craftsmen and designers, to their creations and the showrooms that sell them, the highest level of quality checks is implemented to ensure unmatched perfection. Deep rooted in our ethical beliefs and principles, Tanishq will never waver from promises of purity, superior creations and to delight every worker and customer equally. Tanishq propagates legitimate sales and employment practices and strictly implements the PAN Card mandate.


With designs that capture the beauty and celebration of special occasions in the life of the Indian woman, Tanishq aims to be an integral part of her journey. As India’s leading wedding jeweller, we understand the varied needs of every regional bride and that has stood as our inspiration behind creating special wedding collections catering to every community across India.

With Mia by Tanishq, we found our way into the wardrobes of working-women who are looking for contemporary designs and office-friendly jewellery. With fabulously ornate creations in gold, diamonds, Kundan, Polki and precious stones, Tanishq is never short of a piece of beauty and glory that can complement the Indian wardrobes.

Much like the historical magnum opus that played out with unbridled grandeur on the big screen, the Jodhaa Akbar jewellery collection by Tanishq celebrates the marriage of two mighty dynasties, the Mughals and the Rajputs. Every piece in the collection bears eloquent testimony to the way each culture assimilated influences from each other – the Mughal's appreciation for the finer things in life and the Rajput's love of beauty, elegance and fine detailing. Featuring precious and semi-precious stones like uncut diamonds, emeralds, rubies, pearls, onyx, turquoise and garnet, the collection has been crafted by kaarigars who learnt the ancient art of Kundan and Meenakari that has been passed down through centuries.

A rhapsody of gems and artistry pays homage to the opulence and glory of the era, one that epitomised romance.

Every piece of Tanishq jewellery comes with the blessings of our karigars who get to work in a dignified environment and the beneficiaries of our initiatives who now lead a better lifestyle in a sustainable environment.

Thus, when you choose Tanishq, you choose gold that is enveloped with the blessings of every life it has touched.

The movie Padmaavat gave them the apt platform for showcasing regal, vibrant and grandiose heritage jewellery from Rajasthan. The authentic traditional artistry and exquisite designs help in shaping the perfect rendition of the royal historical figures! Many of the traditional Rajasthani motifs have been reinterpreted in gold in this collection. Crafted with love by over 200 kaarigars who worked tirelessly for over 12 months, it is an ode to the unparalleled craftsmanship and jewellery designs of medieval times wrought in gold and precious gemstones!