Marico Limited is one of India's leading consumer products companies operating in the beauty and wellness space. Empowered with freedom and opportunity, we work to make a difference to the lives of all our stakeholders - members, associates, consumers, investors and the society at large. Currently present in 25 countries across emerging markets of Asia and Africa, Marico has nurtured multiple brands in the categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. Marico's India business markets household brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive among others that add value to the life of 1 in every 3 Indians. The International business offers unique brands such as Parachute, Hair Code, Fiancée, Caivil, Hercules, Black Chic, Isoplus, Code 10, Ingwe, X-Men and Thuan Phat that are localized to fulfil the lifestyle needs of our international consumers. Charting an annual turnover of INR 63 billion (Financial Year 2017 - 2018) across their portfolio, Marico's sustainable growth story rests on an empowering work culture that encourages our members to take complete ownership and make a difference to the entire business ecosystem.
A market leader in its category and one of our oldest brands, Parachute Coconut Oil today stands for purity and quality. Over the years, the brand has seen a lot of innovations in packaging, sizing and tamper-proofing. Parachute enjoys enormous loyalty in urban, semi-urban and rural market.
Parachute Advansed stands for care, nurturance and beauty, and tries to fulfil the needs of its myriad consumers through various offerings in the portfolio spanning hair care.
Launched in 2017, Parachute Advansed Men is the second pillar of the male grooming portfolio in India. It is a brand created for the ‘simpler’ men; those who put duty first and often neglect themselves. Parachute Advansed Men believes that these men deserve to look good. It gives these men an option to not just nourish their hair but to also groom it in a way that their hair looks great.
The range includes 3 variants. It has a unique COCOLIPIDTM formula that helps give nourishment right from the roots to protect the hair against the harsh environment.
Parachute Advansed Men Classic Hair cream; Parachute Advansed Men Anti-Dandruff Hair cream; Paracuhte Advansed Men Anti-hairfall Hair cream.
New Parachute Advansed Scalp Therapie has been designed to specifically treat an unhealthy scalp. It is an oil-based solution, developed after intensive research and development and rigorous testing at the Parachute Advansed Knowledge Centre. It has been specially created with Active Protein ComplexTM that gets absorbed deep within the scalp to provide it with essential nutrients and give it the vitality to return your hair to the normal growth cycle. It makes your scalp healthy in just 30 days* thereby controlling hair fall effectively.
The warmth of love heals everything. Parachute Advansed Hot Oil gives dry and unmanageable hair the warmth and love it needs. Its nourishing coconut oil, enriched with Malakangani and black pepper, deeply conditions hair, making it soft and manageable.
Parachute Advansed Ayurvedic Hair Oil is created from a blend of coconut oil and ayurvedic herbs, operating as a hair oil that controls hair fall. The product is a rich nourishing concoction that combines the goodness of coconut oil with the potency of genuine ayurvedic herbs. It's a product so efficacious that it solves 7 largest hair problems - Hairfall, Dandruff, Breakage, Split ends, Rough Hair, Thinning, Slow Growth.
Introducing the modern avatar of Parachute – the New Parachute Advansed Aloe Vera Enriched Coconut Hair Oil. With the consumer seeking superior sensorial in their hair oil without any compromise on the nourishment, we set out to find that ingredient which would deliver just that. That’s when we discovered the ultimate personal care elixir – Aloe Vera. While Aloe Vera is well known for its skin benefits, it offers a host of benefits when used on hair too.
Parachute Advansed Body Lotion has been crafted with a breakthrough formulation having 100% natural moisturisers working with a unique product action of penetrating the skin and strengthening the skin barrier from within. At the same time, its light, non-sticky formulation is quickly absorbed by your skin - keeping it soft, smooth and irresistible to touch.
Parachute has had an excellent recall due to their packaging. As hair oil is has traditional value the rural areas also are a target audience. Since they have a diverse packaging customers have been loyal to the brand.