Swedish H&M said in an emailed statement it fully understood and agreed with The Weeknd’s reaction to the image. “We are deeply sorry that the picture was taken, and we also regret the actual print,” it said, adding that it would now look into its internal practices to avoid similar situations in the future.
Other celebrities criticizing the advertisement via social media included U.S. rap star Diddy and basketball star LeBron James.
Fashion group H&M apologized for an advertisement featuring a black child modeling a sweatshirt with the slogan “coolest monkey in the jungle” and said it had removed it from all its marketing campaign.
The ad was widely criticized for being racist, including by Canadian pop star The Weeknd, who collaborated with H&M, the world’s second-largest clothing group, on two collections in 2017. He said he would not do so again after seeing the advertisement.
The word ‘monkey’ has long been used by some as a racial slur.