“Quality is remembered long after the price is forgotten.” –Aldo Gucci.

One of the biggest testaments to the popularity of the Gucci logo is the fact that it appears on what many consider to be the most fashionable pieces of clothing and accessories in the world. When those who can afford to wear anything they want choose to wear something that is adorned with the Gucci logo you know the logo has to have some degree of appeal and popularity.

Although Gucci began in Italy, a country known for its fashion, the style was inspired by those living in London and around England. The famous Gucci scarf print was created after the request from the Princess of Monaco Grace Kelly. Gucci continued to open more and more stores in London and the USA market in the 1960s.

Gucci is the most expensive brand in the world for consumer goods. It is one of the biggest selling brands of Italy. There are around 270 stores of Gucci all over the world. It is also considered as the most valuable brand of all time all across the world. Gucci also has a children’s line of clothing and accessories. The company started this new collection in the year 2010. This collection is available in around 40 stores all around the world. Gucci is also in partnership with UNICEF since 2005. The company donates particular percentage of the sales to UNICEF.

Gucci has a business record of having the most expensive jeans in the world called Genius Jeans. The Gunnies World Records sited this as the most expensive pair. But later, this record was surpassed by Levi Strauss & Co. which is also a 115 year old company in consumer goods.

Made with the classic Gucci web colours and the double G interlocking logo, their bespoke designs are biggest inspirations. Barrel bag is spacious and versatile for both women and men to use – coming with top handles, shoulder strap and a zip fastening. The Bamboo Top Handle bags originated in 1947 and are still in production today. Bamboo became popular during the war as it was one of the only materials that could be easily imported into Italy. Princess Diana was one of the most notable figures known to be a huge fan of the Gucci Bamboo handle bag.

Since Alessandro Michele was appointed creative director of Gucci we have seen a sudden surge of bold and bright colours along with some extremely new neon age styling and deco for campaigns, shoots and collections. Michele is somewhat quirkier than Giannini and this is really coming into fruition.

Michelle loves the combination of street style and couture. We can see that Gucci has a new sense of fearlessness and creativity - along with the influential celebrities that are using Gucci for street style. Although Gucci still do classic luxury and couture, they are now including amazing embellishments, with a new sense of business and bustle being explored.

Since Michelle, Gucci has made a point with cultural references incorporated into looks and accessories. With pieces inspired by Italian Renaissance Art, Ancient China, patterns from India - Gucci has moved towards fashion fantasy.

Gucci at MET Gala 2019

The entire MET Gala 2019 event was sponsored by Gucci. Alessandro Michele along with tennis icon Serena Williams will also be joining the two pop stars as co-chairs of the 2019 gala.

Styles walked the carpet with Gucci creative director Alessandro Michele. The two look like a match made in style heaven.

The young crooner was one of the faces of Camp Gucci, so it made sense he would wear the brand for the event.

Styles chose to wear a black lace top with sheer sleeves that revealed his arm tattoos.

The best part of the outfit might be the small pearl earring. It's had very pirate vibes. Johnny Depp is shaking somewhere. The look from Styles solidified his place among menswear elite. The earring, the lace top with a bow, and the chunk heels was pure magic. Styles never plays it safe and successfully made a splash at the event.


Elton John wore feathers, David Bowie wore stardust suits, Pharrell wore the mountain hat, and now Harry Styles in the pirate shirt.

Influential, innovative and progressive, Gucci is considered to have a modern approach towards fashion. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group. A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches.

History of Gucci

Few brands have as strong an association with indulgence and luxury as Gucci. The Italian fashion brand was founded in Florence, Italy in 1921 and has since then carved out its claim as the premier brand for luxury clothing, jewellry, and other apparel. For almost the duration of this time, Gucci has proudly displayed its double-G logo, working to make the emblem a symbol for high-end quality and a proud stamp of the company’s approval. This world’s best-selling Italian brand has designed a logo that has over 80 years of staying power, and played a major role in elevating Gucci to a high level of prominence.

While working as a hotel employee in Paris and London, the man that would later go on to found Gucci, Guccio Gucci, became impressed by the high-quality luggage that he brought up for guests. In 1920, Gucci returned to his birthplace of Florence and opened a small shop selling fine leather goods. In his shop, Gucci employed skilled artesian craftsmen who hand-crafted the products he sold with utmost attention to detail. The store was a success, and with the help of his three sons, Gucci soon expanded the brand by opening up additional stores in Milan and Rome.


Today, Gucci has a revenue of $4.3 billion and is the best-selling Italian brand in the world. At one point, Gucci products were the most frequently copied products in all the world, inspiring more imitators than even oft-copied brands such as Rolex. The Gucci logo is often displayed in gold, a nod to the luxury and extravagance of the Gucci brand. The logo also has the Gucci name spelled clearly out above the double-G emblem, ensuring the reorganization of the logo and showcasing the importance of the brand’s name.